Website Interaction is a MUST!

Website Interaction is a MUST!

If you have been following my blog you know that I created a web presence highlighting your's truly, me!  As the title says, website interaction is a must so I had to add it. The type of website interaction I chose for my site is the use of social sharing icons, a contact page, and also comments section for my blog. The reason I went this route is that my site is more of a profile of me, rather than a e-commerce or social site. The website interaction I chose will help me stay connected to my readers and visitors. As time goes on I will try different iterations of website interaction to see what is appropriate and works best for my site. I do have other website ideas in the pipeline that will be much different, but for now this works. However, you might be wonder what in the world is website interaction? Well read on my friend!

Website interaction allows for the end user to interact with your website, by using various forms of interaction such as; chat rooms, feedback forms, polls, games, and etc. Website interaction is a valuable tool to drive traffic to your site and also keep your visitors staying longer. Having website interaction on your site will add value to your site and bolster you online presence, while generating new customers. Most social media sites such as Facebook and Twitter are great examples of user interaction. These sites specialize in user interaction and it seems that the popularity of user interaction will continue to increase into the future. Most millennials seem to value experiences more than their parents and that is what user interaction provides, an experience. 

Having great content is one of the first steps in increasing user interaction. It is important to make sure your content is relevant and up to date. SEO (search engine optimization) will help you achieve higher rates of interaction by letting the various search engines know that your site exist. It is important to use concise meta data, such as a good description of your site as this will ensure that the web crawlers and users will easily find your website. Making your content easier to read by using proper layout and formatting will also help with more frequent user interaction.

It is not enough to just have clear and interesting content to increase web traffic and user interaction. It is also important to have a more aggressive form of user interaction. Most template based website design programs have many types of additional interaction features that you can easily drag and drop onto your site. For example, if you have an e-commerce site you could use CTAs (Call To Action) to entice users to click on a button or image that would redirect them to what you are promoting. If you were selling t-shirts you could put text on the button that says, “Cool shirts” or “Limited edition shirts”, this would be enticing to a user and may lead to a purchase. Another more aggressive form of user interaction is the use of pop ups. Pop ups will force the end user to interact with your site by forcing the user to click out of the pop up or continuing on through the link. However, pop ups should be used wisely because they can cause frustration for the end user.

Another important factor in website interaction is data collection. It is important to know what your users think about your product or website, and it is equally important to know who your users are. Data collection can be achieved by having a survey or a poll on your site or having your user subscribe to an e-mail newsletter. Both of these methods are valuable for data mining to ensure that you’re marketing to and designing for the right demographic. With a subscription you will have a constant connection to your user which will help drive traffic to your website. Furthermore, having a blog with a comment section on your site will also increase the rate of user interactions. Most users are willing and ready to share their opinions about anything that is presented. However, this can be a double edged sword if the users use the comment platform to post negative things about your site.  

Lastly, it is also important to have the appropriate social share buttons on your website. These social share buttons will help increase visibility to your website via word of mouth. This is one of the best marketing tools because it is free and powerful.

Citations

"10 Ways To Increase User Interaction On Your Website." Business 2 Community. Web. 31 July 2015.